An innovative bespoke biometric custom insole was launched by Newcastle-based Podfo Limited on Wednesday 7 March at the Great North Museum: Hancock.

Podfo, was launched following consultation with hundreds of orthotists, podiatrists, collaborators, businesses and industry experts.

Podfo is a bespoke biometric insole seamlessly designed for the closest fit to the foot. It supports the foot’s natural movement to enhance biomechanical performance and improve comfort.

Designed using their exclusive Geometric Hole Orthotic Support Technology (GHOST), Podfo is a truly unique product, and exceeds clinician requirements. It allows huge prescriptive possibilities but also meets consumer needs for a highly durable, hygienic, comfortable and effective orthotic that enables the wearer to return to an active lifestyle.

Podfo is distributed through a network of Podfo suppliers who are located throughout the UK. All suppliers are qualified podiatrists with specialist interests in MSK conditions, sports injury, treatment and sports performance. Podfo suppliers conduct assessments, which includes soft tissue analysis and a gait analysis, to identify any underlying issues and to tailor the insole to the wearer’s individual foot shape and support requirements.

Elaine Hall, managing director at Podfo said: “It’s a very exciting time for Podfo, by 2020 it is estimated that the global foot orthotic market will grow by 40{74bbc58de44a7cf42a81943eb30911e9981d1d816b5612242f56e529e473c5f2}. Over the next 12 months, we will be implementing our growth strategy and we feel that we are well placed to strengthen our position in the market place.

“Everyday life involves standing, walking, running or for some, taking part in even more strenuous activities. Our feet take a lot of the impact, which can result in pain and discomfort making life less enjoyable. With Podfo, we are offering a superior product that can tremendously benefit anyone who requires an orthotic and this will ultimately enhance their health and wellbeing.

“We have designed Podfo with the end wearer in mind – as well as being bespoke to the individual’s foot shape and biomechanical requirements it is light, slim, durable and tested to withstand the equivalent of 25 back to back ultra-marathons without any deterioration in support. It’s hygienic, machine washable; and our trials show its seamless lightweight structure can provide improved comfort. We have already received great feedback from wearers.”

Jacqueline Etherington, winner of the Great North 5k 2017 and the British Masters Steeplechase Championships 2017 comments: “I have worn several other types of orthotic, but none have provided me with the support that Podfo offers. Wearing my Podfo in training I could instantly tell the difference in my gait during running. My movement was far less restricted then had previously been.

Post training fatigue and recovery times improved but most importantly I stopped feeling any discomfort.”

Podfo was developed by the innovation division of Peacocks Medical Group, which has been supplying medical equipment and services for over 115 years. In 2017 Podfo Ltd was established to take the product to the consumer market and the two companies maintain a close relationship in driving the product forward.

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